A business card is an entrepreneur's companion, his most valuable marketing tool and an important element to becoming unforgettable. Regrettably, too many people have enterprise cards that simply add to the multitude of rubbish.
A business card should be powerful and descriptive. There are various types of business cards like pure metal cards and etc. Of course, it's impossible to learn how to get good cards.
How might Your Card Stack Up?
Think to the last trade show, network event, seminar, convention, social hour or association meeting you went to. How did people react for a business card? Did they accompany its design? Quickly shove it to their pocket? Show it to another individual? Rip it up?
Whatever this response was, your card made some kind of impression. But only the many creative, unique and memorable enterprise cards make UNFORGETTABLE impressions. And people types of cards elicit allergic reactions like…
Recently I took 66 business cards I've collected in the past and spread them out with a table. I closed my little brown eyes for 30 seconds, opened them and took note which cards stood out the many. And here's what I noticed:
Red: every card that had red onto it stood out.
Picture: only a number of cards had pictures of this cardholder. This not only made them be noticed, but helped me connect encounters with names and companies.
Vertical: several cards were formatted vertically, which in turn caught my eye.
Black Background: most cards have a whitened background, so the black kinds REALLY stood out.