One main and best feature of Facebook marketing strategy is to give your Facebook page a friendly touch. Communication with customers and fans is essential, and they don't want to feel like they're speaking to a computerized voice for your company. Let your personality come through in each post you upload, allowing your fans and customers to trust on your posts as a source of information.
A fine line should be drawn between the professional and personal life, still. Advertising on Facebook should still help the purpose of drawing potential customers while still letting them know there's somebody on the other side of the screen. One rule to follow to be the 80/20 Rule: 80 percent of your posts should be devoted to business while the remaining 20 percent can be used to show your personal life. Customers want to do business with real persons who have real lives outside of work.