Direct response television or DRTV isn't a new type of television advertising; it's, in reality, been around for a couple decades. DRTV essentially is a TV commercial but using an 800 number that customers can directly contact while the commercial has been aired. To discover more about interactive television marketing you may check this link https://www.tvamediagroup.com/.
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It is a TV ad that lasts more than the typical 30 or 60 seconds, with the purpose of providing comprehensive information regarding the item or service being promoted.
DRTVs are best suited to new goods or services – the kind that hasn't yet been introduced into the retail market – like a battery-operated split trimmer, vacuum-sealed clothing bags, flatulence odor-absorbing blankets, boyfriend-arm shaped cushions, and oscillating barbells.
These products are usually newly-invented and patented, and the majority of the time funny. They are frequently sold first on tv through DRTVs that typically last for two minutes or for 20-30 minutes depending on the taste of their product or service manufacturer.
DRTVs are more complex than regular TV ads and infomercials, whose only prerequisites are the services of an advertising agency, a media planning agency and a production outfit.
On the other hand, successfully launching and managing a DRTV would take a solid kind of machines which covers production, media buying, call center support, order processing, and freight management, to mention the fundamentals.
Due to the difficulty in handling the whole DRTV production and direction, many video and multi-media businesses expand to offer all essential services for DRTV production and direction.